RichePet Brand Story

Hi there! I’m Lisa, an ordinary pet parent trying to keep up with two extraordinary roommates:

 

Rico – a 9-year-old Labrador whose knees squeak louder than my hardwood floors.

 

Cherry – a fussy ginger cat who chews cardboard for fun and scratches anything that smells like cheap plastic.

 

1. The Head-Scratch Moments

I bought Rico about a dozen beds: some were paper-thin, others stank of chemicals, most warped after one wash.

 

Cherry’s toys? The so-called “non-toxic” balls cracked in days and left fuzz all over her whiskers.

 

Worst of all, an “airline-approved” travel bag wobbled so much Rico threw up mid-trip.

 

That day I muttered, “Seriously, can’t someone make pet gear that actually works?”

 

2. A “Why Not” Decision

I’m an industrial designer by trade, so I quit my job, emptied my savings, and started haunting fabric markets.

After six messy months of testing memory foam and plant dyes, I hacked together a machine-washable leather collar. My friends’ dogs modeled it, my feed exploded with “Link please!” messages—and RichePet was born in a 2019 midnight launch. (Yes, the name hides a nod to Ri­co.)

 

3. Three Simple Rules We Live By

Good Stuff Only

 

Food-grade silicone, OEKO-TEX® fabrics, plant-based dyes—if it’s safe for babies, it’s safe for pets.

 

Design for Real Life

 

Beds with zip-off covers that survive the washer; travel carriers with solid base boards so the subway ride doesn’t feel like a roller coaster.

 

Fair Prices

 

No gold-plated gimmicks. Spend where it counts, skip the fancy fluff.

 

4. Where We’re At Today

20+ tried-and-tested products—every item passes the “Rico & Cherry” home test first.

 

10+ vets and trainers on speed-dial; a bad review means an instant refund and a design tweak.

 

For every order we ship, 1 % of profits go to local stray-animal shelters—Rico was adopted, so we pay it forward.

 

5. Small Dreams for Tomorrow

Upgrade Cherry’s beloved scratch pad to a fully compostable version.

 

Build a smart collar that tracks Rico’s heart rate so senior pups get instant care.

 

Pop-up “Pet & People” events where fellow pet parents can feel the materials, swap horror stories, and share a coffee.

 

RichePet is here to make pet products as worry-free as your own dinner plates.

If you’re tired of buying “cute but useless,” swing by—let’s save you a few headaches.

 

— Lisa, Rico & Cherry